PeaceKoalas
NFTs to support Ukraine
Context
PeaceKoalas was a limited set of NFTs created by the venture team at finder to raise funds for Ukraine with100% of collected funds donated to organisations supporting the victims of the war in Ukraine.
Details
The majority of finder’s customers aren’t crypto enthusiasts, let alone familiar with minting NFTs.
This created a unique opportunity to allow people to experience minting their first NFT while also donating towards a worthy cause.
However, this also meant the user journey had be as forgiving, transparent and user-friendly as possible (things not usually associated with crypto products and other NFT platforms at the time.)
Timeline
June 2022
Impact
Thousands of dollars raised to support those in Ukraine
Role
Product designer
Duration
2 months